I spent 17 years in New York in brand marketing, chasing the kind of career that looks great from the outside. Two rounds of cancer will make you stop and ask whether the life you’re living is actually the one you want. So eventually I stopped waiting, quit, and moved to Bali.
Now I work with people who are sitting on a decision they already know the answer to — they just need help moving. And with brands I genuinely believe in, helping them figure out how to show up.
About
I’ve spent the better part of my career leading large teams, building brand strategy, and figuring out how to get people and organizations unstuck. I’m not corporate about it — I never really was. I lead with honesty, I build on what’s already working, and I’m not interested in telling you what you want to hear if it’s not actually going to help you.
What I care about is you winning. Whether that’s a person figuring out their next move or a brand trying to find its footing — I show up the same way. Direct, collaborative, and genuinely invested in the outcome.
You won’t need to translate yourself for me or show up polished. I’d rather you just show up.
The journey
I’m documenting my own major life shift in real time — leaving NYC, surviving cancer twice, trading a corporate career for something that actually fits. If you’re figuring out your own version of that, follow along. It’s honest, it’s not always pretty, and you won’t find any toxic positivity here.
Follow Along
Services
There are a few ways we can work together depending on what you need.
Brand Marketing Strategy & Consulting
I work with brands I genuinely believe in — the size doesn’t matter, the people and the mission do. If you’re trying to figure out how to show up, build something that actually resonates, or just need a strategic partner who’ll tell you the truth — let’s talk.
1:1 Personal Strategy
For people at a crossroads, in the middle of a major shift, or who just need someone to think out loud with. We can do a single session or work together over time depending on what makes sense for you. I work on a sliding scale and will never turn someone away because of budget — if you need this, reach out.
Work with me
If something on this site resonated — whether you’re a brand, a person figuring out their next move, or just not sure yet — fill out the form below and tell me a little about where you’re at. No pitch, no pressure. Just a conversation.